Chanel's $4,450 Embroidered F1 T
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Chanel's $4,450 Embroidered F1 T

May 28, 2023

Luxury items go viral on social media every now and then, typically with people reeling in shock from the exorbitant prices.

In 2017, people were losing their collective minds over Prada's $185 paper clip. Last year, the internet was baffled when Balenciaga's distressed sneakers were being sold for almost $2,000.

Most recently, a four-figure Chanel Formula 1 T-shirt is the talk of the town. And it has the internet divided.

Released as part of the brand's latest Cruise 2022/23 collection, the F1-themed bead-embroidered shirts come in two designs. Each shirt of either design costs $4,450, per Highsnobiety.

The price of the shirts were not listed anywhere on the official Chanel website, although a TikTok video showing the price tag of the shirt displayed the cost before taxes.

In the video, influencer Zozo is shown in the store after receiving a tip about the new shirt, "My sales associate at Chanel called me and told me she had a surprise for me, so I had to run over. It was the sold-out Formula 1 T-shirt."

She continues, showing herself in the shirt and asking her followers to help decide whether it would be a good purchase, "I need you guys to help me decide if I should get it or not."With over 700 comments, the majority of Zozo's viewers didn't think it was worth the price. Zozo's replies implied that she felt the same.

Meanwhile, some are eager to get their hands on their very own luxury cotton tee.

TikTok star Madeleine White posted a video of herself on the platform wearing the viral luxury shirt, garnering over 2.3 million views as of June 5.

The model turned TikToker is known for her fashion reviews and viral videos of her luxury upcycling projects. White has a following of 4.2 million on TikTok as of June 5.

"Wearing my jeans and a tee but it's not just any tee it's the chanel 22/23 cruise collection F1 tee," read the in-video caption. She goes on to point out that even though it's just a T-shirt — rather than a designer bag — a bag wouldn't have German car racer Sebastian Vettel on it.

And the comments section was brimming with envy.

"Id sell my kidney for that shirt," read one of the top liked comments on the TikTok video. "jealousy is jealousing hard," read another.

Many people have taken to various social media platforms expressing their unbridled desire for the shirt, with some agonizing over the hefty price tag.

"girls don't want a boyfriend. girls want the chanel f1 shirt!" a Tweet read. "the chanel F1 shirt is a need but wth $5k," Tweeted another.

The Chanel Cruise 2022/23 collection is currently only available in boutiques, per Chanel's official website.

Insider has reached out to Chanel for comment.

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