Giannis Antetokounmpo and his brothers are opening Milwaukee shop

Milwaukee Bucks superstar Giannis Antetokounmpo and his brothers are opening a store, featuring clothing, hats and other items centered on their family name, at a new downtown hotel.

The Antetokounbros Shop is planned for the first floor of the new Trade Hotel, 420-434 W. Juneau Ave. That's just across the street from Fiserv Forum, where Giannis Antetokounmpo led the Bucks to the National Basketball Association championship in 2021.

The plans for the shop are mentioned in a building permit application filed with the city Department of Neighborhood Services.

The building permit application lists the store's address as 423 W. Juneau Ave.

But that was a typographical error, as the permit application names the Madison-based investors group which owns The Trade as a contact for the property's owner.

The store is to open in late August, said Andy Inman, chief development officer at NCG Hospitality, which operates The Trade.

The Antetokounmpo brothers − Giannis, Thanasis, Kostas, Alex and Francis − last year opened their first Antetokounbros Shop at Athens International Airport.

Their business also sells items through its website, antetokounbros.shop.

Antetokounbros Shop's wares include T-shirts, sweatshirts, hoodies, hats, coffee mugs and other items emblazoned with the Antetokounbros brand and the catchphrase "We Are All Bros."

Proceeds from the business support Giant Heart, which helps vulnerable communities in Greece, the Antetokounmpo family's home country.

An earlier version of this article listed an incorrect location for the store.

Tom Daykin can be emailed at [email protected] and followed on Instagram, Twitter and Facebook.